PaperJam Business Club Interview: Marisa Iturbide (Brandnew)

paperJam TV | 4 March 2011
Barcelona-based brand consultant told paperJam Business Club on 3 March that gender marketing mistakenly focuses on inherent differences between men and women, and digital media is the perfect medium for brands to improve their conversations with consumers. Watch video »

Marisa Iturbide: "We are born into a social context"

paperJam | 25 February 2011
Gender marketing mistakenly focuses on inherent differences between men and women, says the Barcelona-based brand consultant. As women’s economic power emerges, she believes brands have to change their entire approach to female consumers. Read article »

Different minds?

Delano | 28 January 2011
Barcelona-based brand consultant Marisa Iturbide says marketers could improve their conversations with women. Read article »